Amazon Must Be Having A WTF Moment!

WARNING: This post is rated PG-13

I’ll admit it, I’m a huge 37signals blog fan and checkout their blog almost daily, right after I look at the Lolcats blog.

I’m looking at the picture above and reading the entry, then start reading the comments. I am not a web interface designer, so many times I see the articles in a different light than many of the other people who comment on the site. When I saw this today I was shocked! Had Amazon made a huge PR blunder? and then have it reposted on Signal vs. Noise….

Truthfully the reason I read the article was not related to design, I thought “I wanna go read all the flack those guys are going to get from their readers for posting about Bezos, since he’s an investor”. So imagine my surprise finding out all the comments were about the design.

So I thought, think like a designer Vicky, you can look at the packaging from a “frustration free packaging” point of view. So I’m looking at it and I’m going to myself who cares how easy it is to open or close, you can’t see the toy! Why would I buy a toy with that ugly brown wrap that you can’t even see that it’s a toy?

I bet someone at Amazon is having a WTF moment. Jeff, don’t fire the PR people, unless your going to hire me, I *heart* Amazon!